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Skeyndor recently held its highly anticipated annual meeting in Malaga, Spain. From November 24th to 27th, over 140 distributors from more than 50 countries around the globe gathered at the luxurious Gran Hotel Miramar to engage with the brand’s leadership, share insights, and explore the future of skincare. This global event underscored the brand’s unwavering focus on innovation, sustainability, and close relationships—all key pillars that define Skeyndor’s remarkable success in the professional cosmetics industry.
A Vision of Innovation and Strategic Growth
At the heart of the event was Skeyndor’s CEO, Jordi Morcillo, who welcomed the international distributors with an inspiring message about the company’s evolution and its forward-thinking strategic vision. Jordi took the opportunity to highlight the brand’s most successful product launches, including the Eternal and MEGAN lines, which have been instrumental in propelling Skeyndor to new heights.
The Eternal line, enriched with cutting-edge technologies like stem cells, plant-based plasma, and exosomes, has achieved extraordinary success, with sales tripling within a year. The MEGAN system, blending the latest scientific advancements with skincare, has also gained global recognition for its effectiveness and innovation. Skeyndor’s unwavering dedication to research and technology was clearly evident as the brand shared its strategic direction, ensuring that it remains at the forefront of the cosmetics industry.
A Brand with Purpose: Social Responsibility and Sustainability
Skeyndor is not only a brand defined by scientific innovation but also by its strong sense of purpose. In addition to its technological advancements, the brand has made significant strides in corporate social responsibility (CSR), sustainability, and inclusivity.
Jordi Morcillo highlighted Skeyndor’s collaboration with the CRIS Cancer Foundation, where the company co-finances research on breast cancer and skin melanoma. This partnership has earned Skeyndor two awards, reaffirming the brand’s commitment to making a positive impact on society.
Furthermore, Skeyndor’s spring campaign for 2024 will be designed in collaboration with La Casa de Carlota, a design studio that includes creative staff with intellectual disabilities. This partnership showcases the company’s ongoing dedication to inclusivity and human development.
Skeyndor is also focused on sustainability, gradually transitioning to eco-friendly packaging and production processes. The brand has committed to using recyclable materials across its portfolio and has already begun using compostable cellophane in its premium product lines.
Exciting New Developments for 2025
The Skeyndor team reviewed the brand’s positioning, analyzed shifting consumer trends, and explored the growing synergy between professional cosmetics and aesthetic medicine. Tatiana Kolomoiets, Skeyndor’s distributor in Ukraine, shared her success story, highlighting how these once separate sectors are now complementary, offering opportunities for the brand’s growth.
Looking ahead to 2025, Skeyndor is set to launch two groundbreaking product lines that align with the brand’s focus on innovation and meeting the ever-evolving needs of consumers.
The Aquatherm line, known for its expertise in sensitive skin care, will be reformulated to include a new range targeting reactive skin. This innovative line will address the four main causes of sensitive skin—altered epidermal barrier function, neurosensorial hyperreactivity, unbalanced microbiota, and inflammatory mechanisms—making it a must-have for those looking to restore balance to their skin.
In response to growing concerns about the harmful effects of UV radiation and the need for effective daily sun protection, Skeyndor will also launch the Age Photo Defense line. This line is specially formulated to protect against the sun’s damaging rays, using exclusive [D+] TECH technology, which also helps to compensate for vitamin D deficiencies caused by sun exposure. The new launches are a testament to Skeyndor’s continued commitment to addressing the emerging skincare needs of consumers worldwide.
Empowering Distributors and Beauty Professionals
A key takeaway from the event was the importance of closeness—the strong relationships Skeyndor has built with its distributors and partners around the world. The 140 attendees had the chance to engage with the company’s leadership, learn about future product innovations, and understand the brand’s vision for the upcoming years.
Skeyndor’s approach to distributor relationships is centered on providing 360° support, including advanced scientific training and business growth tools. By empowering beauticians and cosmetologists, Skeyndor ensures that professionals in the beauty industry continue to thrive, elevate their practices, and deliver the best results for their clients.
A Global Commitment to Excellence
Skeyndor’s international partners, many of whom have been working with the brand for over 15 years, play an essential role in its continued success. From Italy to Indonesia, Canada to Croatia, the brand’s network of distributors is a testament to the company’s global reach and commitment to maintaining long-lasting relationships.
Unique Aesthetics Group, as part of this international network for Skeyndor Malaysia, shares the vision of innovation, excellence, and purpose that the company continues to cultivate. With an increasing focus on sustainability, cutting-edge skincare solutions, and ongoing support for beauty professionals, Unique Aesthetics Group is poised for Skeyndor Malaysia’s continued growth and success.
Go Beyond: Leading Science, Leading Success
As Skeyndor moves forward into 2025 and beyond, the brand’s commitment to leading science and leading success remains at the forefront. The company’s core values of innovation and closeness will continue to guide its path, ensuring that it remains a trusted partner for beauty professionals and consumers alike.
“To achieve all these goals, it’s crucial to clearly understand where we stand today, how consumers are evolving and what new trends are emerging. Because understanding all this will let us define our strategic vision and our future in the cosmetics industry”, explained Laura Cita, International Brand Manager at Skeyndor.
For Skeyndor Malaysia, this journey represents an exciting opportunity to build on the brand’s legacy and continue delivering the best professional skincare solutions for Malaysians. With a focus on innovation, sustainability, and the empowerment of beauty professionals, Skeyndor Malaysia is ready to face the future—always going beyond
As the company sets its sights on the future, the leadership, distributors, and partners around the world—including Skeyndor Malaysia—will continue to work hand-in-hand to ensure that the journey ahead is filled with innovation, success, and an enduring commitment to excellence.
Sources : Skeyndor Spain
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